Sunday, August 7, 2011

Why Couture is Ideal for Plus Size Mother of the Bride

Every woman wants to look fabulous on the wedding day of their daughter or son.  This is universal.  The majority of woman are plus size (14 and up), according to many statistics, so about 60% of mothers are plus size.

This healthy majority still faces an unfair marketplace where fine clothing that really fits is a rarity. 

Either it's the right color and doesn't fit, or it sort of fits and is not what she really wants.  What's a plus size mother of the bride to do? 

The answer is:  Plus Size Couture:  Having an ensemble made to measure from fine fabrics.

Having been in this industry for over 20 years, I know my clients well:  They are plus size woman, usually 35 or over, and no matter how they dress during the week, strictly casual or career wear, when it comes to That Special Day, they all want to look and feel appropriately dressed and comfortable.

Even women who live in jeans and buy their clothing at Ross are more than willing to expand their budgets to get the right look.  So why haven't the major stores really gotten with the program?  Why does Neiman Marcus, one of the nation's largest online retailers, only offer up to size 24, and all 6 of the gowns offered in "special sizes>Evening" have defined waists? 

The reason is that plus size women come in all shapes and sizes, and buyers for large chain stores focus their dollars on the middle demographic, ignoring everyone else.

They have learned that there are challenges in fitting larger plus size women and women with different body types, and they don't want to be bothered.

The larger a woman becomes, the more distinct and unique her body type becomes.  That's why most retailers ignore sizes above 24 and women with unique body shapes.

Plus Size Couture offers all larger women the option of having exactly what they want, what looks best on them, in the fabrics they choose, at the price point they can afford.

We at Peggy Lutz Plus have been pioneering plus size couture for over 20 years, and are experts at fitting all body types and heights, fulfilling all desires to have it YOUR way.  www.plus-size.com is the answer.



1 comment:

  1. Great post! Finding the right and fashionable plus size clothing could be really tough but with such sites as yours, it becomes easier.

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