Sunday, August 7, 2011

Why Couture is Ideal for Plus Size Mother of the Bride

Every woman wants to look fabulous on the wedding day of their daughter or son.  This is universal.  The majority of woman are plus size (14 and up), according to many statistics, so about 60% of mothers are plus size.

This healthy majority still faces an unfair marketplace where fine clothing that really fits is a rarity. 

Either it's the right color and doesn't fit, or it sort of fits and is not what she really wants.  What's a plus size mother of the bride to do? 

The answer is:  Plus Size Couture:  Having an ensemble made to measure from fine fabrics.

Having been in this industry for over 20 years, I know my clients well:  They are plus size woman, usually 35 or over, and no matter how they dress during the week, strictly casual or career wear, when it comes to That Special Day, they all want to look and feel appropriately dressed and comfortable.

Even women who live in jeans and buy their clothing at Ross are more than willing to expand their budgets to get the right look.  So why haven't the major stores really gotten with the program?  Why does Neiman Marcus, one of the nation's largest online retailers, only offer up to size 24, and all 6 of the gowns offered in "special sizes>Evening" have defined waists? 

The reason is that plus size women come in all shapes and sizes, and buyers for large chain stores focus their dollars on the middle demographic, ignoring everyone else.

They have learned that there are challenges in fitting larger plus size women and women with different body types, and they don't want to be bothered.

The larger a woman becomes, the more distinct and unique her body type becomes.  That's why most retailers ignore sizes above 24 and women with unique body shapes.

Plus Size Couture offers all larger women the option of having exactly what they want, what looks best on them, in the fabrics they choose, at the price point they can afford.

We at Peggy Lutz Plus have been pioneering plus size couture for over 20 years, and are experts at fitting all body types and heights, fulfilling all desires to have it YOUR way.  www.plus-size.com is the answer.



Monday, July 25, 2011

Must We Suffer to Be Beautiful? Part Two

Consider BOUND FEET.  Wikipedia says it pretty well.

Can you even imagine letting anyone do this to you?  Hobbling you to the point of constant pain and inability to walk?  It was practiced into the 20th century!

Take a look at this video at YouTube if you can stomach it..those are her toes you see underneath the arch of her foot...

The shoes were pretty, but so what if you're in constant agony?

So what if men of the time found it sexy?

Consider how we still allow our culture to dictate to us that we must alter ourselves, often painfully, to be considered beautiful:  Plastic surgury, starvation diets, high heeled shoes, girdles and other "foundation" garments. 

To be truly beautiful, a woman must be happy, feel good about herself and how she looks, and feel comfortable. 

Plus size woman deserve to feel beautiful in their clothing, especially during the most important events of their lives. 

Plus size woman deserve clothing that fits their bodies and their personalities as well as the occasion. 

I founded Peggy Lutz Plus over 20 years ago to provide comfort and chic for women of all shapes and sizes of large. 

Explore the options at www.plus-size.com for plus size mothers of the bride and groom, plus size special occasion clothing and career clothing. 

Insist on comfort; you're entitled to it!  xoxo PEG






Tuesday, July 12, 2011

Comfort is the Ultimate Luxury

Must we suffer to be beautiful?  Still?  It's just a couple of years shy of a century since Coco Chanel introduced sportswear and comfortable clothing for women.  The corset died hard, but it did die; sort of.

Women of fashion taking a stroll in the 1890's.  



Wasp-waisted in the 1900's.


Thanks in large part to Chanel, who created comfy sportswear for her upscale clients in 1915 made from jersey, a fabric previous only used for men's underwear!  Now that takes moxie!  So by the 1920's women were free from corsets.



So why backtrack?  Demand comfort!  No matter what size you are, you can look great and feel relaxed and comfortable for your most important occasions and every day of your life.


"I wanted to give a woman comfortable clothes that would flow with her body. A woman is closest to being naked when she is well-dressed."
Coco Chanel

We at Peggy Lutz Plus couldn't agree more!  www.plus-size.com  xoxoxo PEG